British writer Mark Simpson, credited by the New York Times for fathering the 'metrosexual' -- the moisturised, image-conscious male the global media has gone ga-ga for in recent months -- has apologised.

"I had no idea what I was starting," he said, speaking exclusively from his home in London, England. "If I'd known that metrosexuals would take over the world and make everyone wear fake tan and use glutinous hair care products I would have written about baseball instead."

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