
Interesting conceptual device:
the author of Moral Politics: How Liberals and Conservatives Think. Lakoff argues that liberals, with their "nurturing parent" view of the world, have lost ground in the values debate to "strict father" conservatives.
In the middle, Lakoff writes, are "bi-conceptuals," who have internalized both parents. The question for Dean in reaching that small slice of swing voters is, Can he win over their inner mom without seeming like a too permissive dad?

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